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Research papers

Developing a product blueprint from the consumer

This paper presents a new technology, IDEAMAP. The technique involves an interactive computer system which makes full use of the opportunities for graphical and pictorial display, plus sound. This allows concepts to be presented in such a way that...

Catalogue: Seminar 1995: Successful Product Engineering
Authors: Derek C. Martin, Sue Quinn
June 15, 1995
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Citation

Martin and Quinn (1995a, June 15). Developing a product blueprint from the consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developing-a-product-blueprint-from-the-consumer